Digital Marketing Strategist

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Job Location:
Montreal, Quebec, Canada
Job Category:
Marketing / Communications

Who are we?

From pioneer to leader in the security industry, Genetec has always been committed to providing the most innovative solutions. Today, we offer world-class IP security solutions with our unified security platform encompassing license plate recognition (LPR), video surveillance and access control. Genetec has been recognized as one of Montreal’s top employers for 13 years running.

A core member of Digital Marketing, the Digital Marketing Strategist will work closely with key stakeholders in the Digital Marketing, Programs, Content, Product, Industry, and Regional Marketing teams to help promote Genetec’s brand presence online as they observe, understand and influence customer buying behavior.

Reporting to the Manager of Digital Strategy, the Digital Marketing Strategist will support and help bring to life our SEO and SEM strategy. Your responsiblities will cover the spectrum of SEO & SEM: conducting SEO keyword analysis to guide our content creators, executing Paid Search & Paid Ad campaigns, monitoring SEO & SEM performance, optimizing demand generation and search related activities with the ultimate goal of increasing conversions and growth. As such, you will have a direct impact on Genetec’s online visibility and success, continuously optimizing our approach through a strong reliance on key data points and metrics. Over time, and based on experience, you will play an increasingly active role in helping define our global SEO & SEM strategy and plan.

Who you are
You are someone who naturally looks to understand why we’re running specific demand generation activities and what we’re aiming to achieve. Once you understand our goals, you are then just as comfortable in jumping right into our various digital platforms to get the job done (Google Ads, Facebook, SEM Rush, and more). You have an innate ability to manage varying workloads and your attention to detail help launch high quality campaigns. Your default approach is to collaborate with others, and you pride yourself on your ability to influence and coach. On your way to becoming an expert in digital marketing, you’re looking to expand both your theoretical and hands-on knowledge of SEO, SEM, and demand generation.


What your day will look like:
• Work closely with the Manager of Digital Strategy to deploy the right mix of SEO and SEM tactics.
• Collaborate with your colleagues in the product, industry, channel, content & program marketing teams to drive awareness, traffic, inbound lead generation, as well as to strengthen online brand presence.
• Help define strategies & tactics to increase organic traffic to our web properties.
• Conduct SEO keyword analysis and consult content creators to ensure our content is consumed by the right audience.
• Create and guide link building initiatives for products and industries
• Validate existing and new web pages with SEO best practices and Genetec guidelines in mind.
• Stand up paid search and paid ad campaigns, track performance, and optimize on an ongoing basis.
• Assess our online authority & visibility via key metrics, make recommendations and implement changes.


About you:
• University degree in marketing, or equivalent practical experience.
• Proven track record in digital marketing, with 3 or more years of digital experience including hands-on operational experience in SEO, SEM (paid search), online advertising.
• Understanding of online analytics, metrics, visitor scoring, including defining the appropriate analytics to measure, evaluate and report against goals & objectives.
• Data analysis experience pertaining to SEM/SEO campaign performance
• Good written & verbal communications; English and French proficiency (spoken and written).


• Google Analytics, Google AdWords certifications completed (or in progress)
• Facebook/LinkedIn Ads experience
• SEMRush, MOZ or other SEO/SEM-related platform.
• Developed or previously exposed to models to forecast traffic, conversion, and demand.
• Some hands on experience in working with Web Content Management Systems (CMS), web design and HTML as it pertains to SEO best practices & tagging
• Practical knowledge of the digital marketing funnel from awareness to lead conversion, and a demonstrated experience optimizing activities at the top, middle, and bottom of the funnel.
• Experience working for a B2B company in the technology space.
• Understanding of the lead management lifecycle, nurturing and scoring.
• Hands-on experience with these tools
• Project management, eg. Wrike, Asana, Monday, Trello
• Marketing automation, eg. Marketo, Hubspot, Pardot, mailchimp
• Customer Relationship Management (CRM), eg. Microsoft Dynamics 365, Salesforce,
• Web Content Management System (CMS), eg. Bloomreach, Adobe

Why you'll love Genetec:
•Attractive compensation package
•Work-life balance
•Flexible working schedule
•Free, unlimited coffee
•Private free parking for all employees
•Onsite gym

We thank all applicants for their interest; however, only selected candidates will be contacted. No telephone calls or agencies, please.