Product Marketing Manager – Genetec Advantage

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Reference:
J0620-0724
Job Location:
Montreal, Quebec, Canada
Job Category:
Product Management

Who are we?

The Product Marketing Manager (PMM) will work closely with the Genetec Advantage Product Line Manager to evolve and optimize the Genetec Advantage offering.
The ideal candidate is both a left-brain and right-brain marketer, comfortable with analytical marketing as much as with marketing asset creation. Analytical and data-driven, you can analyze large data sets and extract meaningful insights. Creative and innovative, you can produce high-quality collateral materials and drive marketing campaigns.

Responsibilities:

• Marketing analytics: extract, manipulate, analyze and interpret sales and usage data, in order to discover trends and perform customer segmentation.
• Marketing collateral: collaborate in creating data sheets, product descriptions, white papers, case studies, videos, sales tools, as needed.
• Work with Marketing Communications, Content Marketing, and Digital Marketing teams to develop communications for product launches and marketing campaigns
• Train sales and the channel so they can easily position and sell the offering
• Provide other business support, including budgeting and cost analysis, as needed

Requirements:

• Bachelor’s degree in Business, Marketing, or Engineering with marketing experience
• A minimum of 4 to 5 years of B2B marketing experience
• Demonstrated success in working with Communications, Sales, and Product Management
• Experience with analytical and statistical methods for sales and marketing analysis
• Excellent Microsoft Office skills (PowerPoint, Excel, Word), with a strong command of Excel data analysis
• Very strong written and verbal communication skills
• Bilingual (French & English) with a strong command of written English

Assets:

• Experience with Business Intelligence
• Experience with A/B testing
• Experience with PowerBI, SQL, or other data analysis tools
• Even better: advanced marketing analytics experience (Python, Azure Machine Learning)

We thank all applicants for their interest; however, only selected candidates will be contacted. No telephone calls or agencies, please.